Skittles has been earmarked as being at risk of facing a boycott after it was accused of producing “woke” LGBT+ packaging, states a GBN report.
Skittles, a confectionery product marketed by the Wrigley Company, produced limited edition packaging designed by LGBTQ artists for Pride Month.
The products feature several slogans adopted by equality campaigners, including “black lives matter”, “joy is resistance” and “express yourself”.
Skittles vowed to “amplify” and “celebrate” stories from the LGBT+ community ahead of the release of its latest limited edition packaging.
“Conservative commentators accused the popular confectionary brand of directing activism towards children and going “completely woke”.
“Chad Prather, a conservative political commentator who ran to be governor of Texas last year, wrote on X: “Unless they are trying to get your kids to turn into LGBTQ/BLM activists . . . what’s the point of this? They’re coming after your children.”
The Wrigley Company is a division of Mars, Inc., which is based in McLean, VA.