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Home » Snapchat Takes Secrecy “Very, Very Seriously”, States The Daily Beast

Snapchat Takes Secrecy “Very, Very Seriously”, States The Daily Beast

by | Jan 29, 2018

Snapchat takes its secrecy seriously. Very, very seriously, states The Daily Beast, which added that the company “operates in secret “need to know”-type bubbles, where many in sales, content, or non-engineering roles feel kept in the dark.

“Aside from an elite group of engineers and those in Snapchat CEO Evan Spiegel’s inner circle, most employees aren’t given access to the version of the app where its newest features are tested and deployed. This leaves some employees feeling left out.

““I find out about new products mostly through the news,” (an) employee said.”
The report also stated that: “As secretive as Snapchat is about its internal operations, it’s equally as secretive about its data. Snapchat rarely reveals numbers. And the ones it does release are very broad.

“While Snapchat has released some overarching statistics during its public statements—including 178 million daily active users in the third quarter of 2017—the company has not made public any detailed stats related to many of the app’s most popular elements.

“Employees, partners, and investors have been kept in the dark about how well (or poorly) many key features of the app are doing.”

You can read the full story here.

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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