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Home » Snapchat’s Biggest Redesign to Launch Dec. 4

Snapchat’s Biggest Redesign to Launch Dec. 4

by | Nov 9, 2017

The biggest redesign in Snapchat’s history is planned to debut on Monday, December 4, Business Insider has learned.

According to Business Insider, “with the company seeking to kick-start stagnant user growth”, CEO Evan Spiegel “publicly said the app would be redesigned to make it “easier to use” but didn’t specify when the redesign would be released.”

In addition, “While Spiegel, speaking with investors on Snap’s earnings call, hinted that Snapchat could adopt some sort of Facebook-like feed system for showing content, the planned redesign will still open to the camera, the source said.

“But instead of separating message threads between friends to the left of the camera from their shared “Stories” to the right of the camera, the redesign will show all friend-based communication, including Stories, to the left of the camera.

“To the right of the camera will be all crowdsourced videos from users around events like sports games, which Snapchat calls “Our Stories,” along with content produced by Snapchat’s publishing partners like NBC and BuzzFeed. The window to the right of the camera will also show Stories from verified celebrities on Snapchat, a move seemingly aimed at further separating interactions between friends and public figures.”

 

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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