Nearly all Americans use social media at least once per day, states a post on The Manifest, which added social media “is an important part of people’s everyday lives, and people regularly access a variety of social media channels from mediums such as a mobile app or computer web browser, according to a survey of more than 600 social media users.

“The average person will spend five years of his or her life on social media – more time than they will spend eating, socializing, and grooming. As people continue to spend more time on social media, that number will only increase.

“Social media is an important part of people’s everyday lives.

“The Manifest surveyed 627 social media users to learn about their social media habits: the channels they prefer, how frequently they use social media, and the mediums they use to access it.

“People use a variety of social media channels, which tend to differ based on demographic factors such as gender.

“Businesses can use this report to learn how customers use social media and how to appeal to them through social networking.”

The Manifest’s post reported:

  • Nearly everyone (86%) uses social media at least once per day, and 72% use it multiple times per day.
  • Most people use Facebook (82%), YouTube (75%), and Instagram (53%) at least once per week.
  • People use several social media channels more in 2018 than they did in 2017, including YouTube (63%), Instagram (61%), Snapchat (58%), and Facebook (52%).
  • People use a combination of methods to access social media, including mobile apps (67%), computer web browsers (57%), mobile web browsers (41%), and tablet apps (31%).
  • Nearly half of social media users (46%) prefer to access social media on mobile apps.
  • Three-fourths of females (75%) use social media multiple times per day, compared to 64% of males.
  • The majority of both females (83%) and males (81%) use Facebook at least once a week, but they vary in how they use other channels, including Pinterest, Twitter, and Reddit.
  • Females are more likely to use mobile apps to access social media (52%), and males are more likely to prefer computer web browsers (33%).

More here.

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