Surefire Social, based in Tysons, VA, purchased Atlanta-based franchise marketing company Promio. The acquisition, said a release, preceded a rebranding as Surefire Local, “a change that better reflects the company’s capabilities in hyper-local marketing.”

According to the release, “Surefire Local has been included on the Inc. 5000 List of America’s Fastest Growing Companies for three years in a row. The company’s SaaS technology products enable business owners to reach their local customers more effectively. In 2016, customers used Surefire services to generate more than 600,000 leads.

“With its acquisition of Promio, Surefire Local has added key capabilities to its SurePulse™ marketing cloud. SurePulse will now have automated digital customer acquisition advertising deployment across Google, Bing, and Facebook as well as a local marketing automation program to drive digital and physical campaigns to grow and nurture customer relationships.

“Promio’s advertising technology platform, integrated into SurePulse, will allow customers to now manage and execute all of their local digital and physical marketing, including customer acquisition, loyalty and reputation management, from a single platform, with advanced analytics to understand the ROI on their marketing efforts.”

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