McLean, VA based Surefire Social announced the launch of a new campaign and content management feature to SurePulse, a digital marketing platform for local businesses and internet marketing consultants. According to Surefire Social, the campaign publishing feature equips a business and its marketing consultants to take control over publishing by writing, editing and posting blogs directly to a website, posting to social networking sites, and managing directory presence on more than 60 local directories in real time. Embedded in this functionality is the ability to manage workflow with a calendar and approval process that can be useful for any marketing agency or independent marketing consultant who has small business customers, or an SMB with in-house marketing personnel.
“It’s critical for business owners to measure the effectiveness of their lead generation dollars, and to have control, transparency and understanding of the ROI from marketing activities,” said Chris Marentis, founder and CEO of Surefire Social. “Those dollars are spent across multiple digital channels and must all be tracked. Through SurePulse, we collect results from web, mobile, social and directories, and provide easy SEO, social media and local directory management.”
Using SurePulse, a business can measure, control and optimize performance of multiple marketing campaigns and channels. The platform brings together data from website/mobile, social, reputation, local directories, Google Adword/PPC and social advertising channels, all into an interactive interface.
The new SurePulse publishing feature allows businesses to:
- Publish to social media: Facebook, Twitter, Google+, LinkedIn, Pinterest, YouTube, Foursquare and Instagram using the built-in review and approval process.
- Publish to a website: Small business owners can use the publishing feature to instantly post to their blog. Agencies and marketing consultants can use SurePulse to get their posts approved and posted to the client’s blog.
- Publish to local directories: Post new and seasonal offers to local directories and update business info, NAP data, etc. This eliminates the need to make manual change requests to 60+ local directories when announcing extended hours, current promotions and other time-sensitive changes.