Approximately one of three web users say companies shouldn’t advertise next to news articles about COVID-19 deaths, as well as articles about police brutality and civil unrest, according to a new survey.
According to MediaPost, the survey, conducted in November 2020 by the industry organizations Trustworthy Accountability Group and Brand Safety Institute, “examined consumers’ attitudes toward advertising around various types of content — ranging from hate speech to pornography to news articles. For the report, the organizations questioned 1,143 U.S. adults, via SurveyMonkey.
“Among other questions, respondents were asked which types of news, if any, advertisers should avoid.
“Approximately 39% of respondents said advertisers shouldn’t appear adjacent to stories about “mass shootings in schools or other locations,” while 33.5% said advertisers should eschew placement near “violent riots or civil unrest,” 32% said companies should avoid advertising near stories about police brutality, and 30% said companies shouldn’t place ads near stories about “COVID-19 deaths or tragedies.”
“Four in 10 respondents considered all news coverage appropriate for ads.”