Can we change restaurant visitation habits? A case study in Sunday visits
By Andy Locke, Response Labs This question arose when we took on the task of increasing Sunday visits to our client’s restaurants earlier this year. The Situation Sunday dining…
Is Artificial Intelligence in your nonprofit’s future?
Artificial Intelligence has taken the world by storm. Some call it a transformative technology that will change the way we work and live. Others…
Ana releases ethics code of marketing best practices
ANA released the ANA Ethics Code of Best Marketing Practices, which, it states, “is a framework of high-level principles, guidelines, resources and examples…
Wikipedia Chaos Index for July is 62
The Wikipedia Chaos Index opens July 2024 at 62, a 7% increase from June. After a notably quiet start to 2024, there was a…
How to achieve digital ad success with any size budget
You may have heard that digital ads only get results if you have a big budget to spend on them. Maybe you’ve even…
Crafting online identities: The art of web design in Brisbane
In the increasingly digital world, a robust online presence is imperative for businesses and individuals. At the heart of this process lies web design,…
Radio leads other media in trustworthiness, states new study
According to a nationwide survey of 1,000 adults conducted by Katz Radio Group, radio leads other media in trustworthiness. Asked about their trust…
Podcast advertising provides the highest short-term return on ad spend, states study
Advertisers already perceived that podcasts are delivering solid returns, reports Inside Radio, “with a survey released last year by Acast showing 97% felt for…
Three takeaways from Forrester CX Summit
For those able to make it to Nashville for the 2024 Forrester CX Summit North America, there was a lot to see, hear, and…
The Daily Beast “gutting” senior editorial team, reports TheWrap
The Daily Beast is gutting its senior editorial team after implementing voluntary buyouts last month, with nearly 70% of unionized staffers leaving the outlet,…
Wikipedia Chaos Index for June 2024 is 58
The Wikipedia Chaos Index for June 2024 sits at 58, a very slight decrease from May. Despite the slight decrease, the number of new…
PSAs are more than a communications effort, they are also an income generator
There are two good things a public service announcement (PSA) campaign does for a nonprofit organization. First, it generates a huge amount of awareness…
Research shows majority of Americans now consuming podcasts
In what is believed to be a first, a survey is showing a majority of Americans are consuming podcasts. Involved Media’s just-released…
AI tops media relations as an important skill for success in PR, finds new Muck Rack report
The vast majority of PR professionals feel that leadership understands their work at least somewhat well, with more than half of those at agencies…
Five ways your loyalty program can be an effective marketing tool
By Response Labs In today’s fiercely competitive marketplace, brands are constantly seeking innovative ways to attract and retain customers. Amidst the ever-evolving…
