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Home » TBC Kicks Off NFL Season With New Ads for Smyth Jewelers

TBC Kicks Off NFL Season With New Ads for Smyth Jewelers

by | Aug 13, 2015

Baltimore’s TBC, Inc., agency of record for Smyth Jewelers, has developed two new commercials that poke fun at romantic stereotypes and marry them with the anticipation of the upcoming Ravens season.

Playing on traditional wedding and engagement themes, the 15-second advertisements are part of a larger television campaign TBC created for Smyth, the “preferred jeweler of the Baltimore Ravens.”

“Smyth tasked us with elevating their brand with a stronger television presence. We’re doing this with the launch of three new television spots this summer, including these newest spots which capitalize on Smyth’s long-standing Ravens partnership,” said TBC Chairman and Chief Creative Officer Allan Charles in a release.

The spots show couples and wedding parties so overcome with excitement that even the most romantic settings become a display of enthusiasm more suited for the football stands, according to TBC.

View the full spots here.

“We wanted to have fun with these commercials knowing football fans are eager for the return of the season,” said Smyth CEO Mark Motes in the release. “We are proud to be the preferred jeweler of the Baltimore Ravens, and hope that these spots will bring laughter and added excitement to Ravens fans and Smyth customers.”

The advertisements for Smyth – which has locations in Timonium, Annapolis and Ellicott City – began airing on Aug. 13 in Ravens pre-season games and will run through the end of the year.

About the Author

Jeffrey Davis

Jeffrey A. Davis, APR has more than 25 years of news media and national public relations experience and heads J. Davis Public Relations, LLC, a PR and social media consultancy based in Baltimore. A three-time PRSA Maryland president, he serves as Baltimore regional editor for the Capitol Communicator and is co-founder of Podville Media in D.C. where he co-hosted the "Practically Social" podcast. He began his career as a reporter at daily newspapers in Ohio, New Jersey and at the Capital Gazette in Annapolis.

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