Home » Tech Talk: Rackspace To Go It Alone, Apple Releases iOS 8, and Social Media Grows Among Small Businesses | Weekly Roundup September 18, 2014

Tech Talk: Rackspace To Go It Alone, Apple Releases iOS 8, and Social Media Grows Among Small Businesses | Weekly Roundup September 18, 2014

by | Sep 18, 2014

By Connor Hurson

After making a statement last May that the company was going to entertain offers for a possible sale, web hosting company, Rackspace, has decided that they don’t need your money. The company announced on Tuesday that the review of all strategic options, including merger and acquisition proposals, has come to a close and they were going to continue to grow as an independent organization. Earlier this year, Rackspace saw revenues break $20 million for the first time in company history, which undoubtedly contributed to the company’s confidence in moving forward. To read more on Rackspace’s decision, head over to our friends at The New York Times.

Well in case you’ve been living under a rock this week, Apple released its newest mobile OS this week–iOS 8. The update packs a ton of new updates, features and functionality. Some of our favorite updates? Well, if you’re in as many fantasy football leagues as I am, the ability to remove yourself from/mute certain group conversations is a godsend. The ability to manage notifications without leaving your current app is also hugely helpful. Lastly, while it depends largely on how developers utilize it, the functionality for app-extensions is now there and we’re super excited to see how it improves UX in the coming months/years. To get an full-blown review of iOS 8 and it’s many features, click over to Mashable.

Small and medium businesses now spend more on social media than any other category to promote their business. A recent study conducted by BIA/Kingsley discovered that not only do almost 75% of SMB utilize social, but they also spend almost a quarter of their entire media budget on social media platforms. Researchers and marketers alike attribute this to a number of things, the primary driver is undoubtedly cost-efficiency but social media is also a convenient and easy tool for just about anyone to use. To read more on social media as a growing media category check out AdAge.

Trying to take a picture from your nosebleed seats at the Verizon Center and it comes out looking like a 1980’s video game? That’s because (most) smartphone cameras only have digital zoom capability which will distort the image as the user tries to zoom in. All that may be changing sooner that we think. A Silicon Valley startup called DynaOptics has been working on a prototype lense that is on its way to being small enough to fit in a smartphone. The lense is based on an Alvarez lense that is uniquely shaped to zoom in and out based on the tilt of the lense, which means you would simply tilt your phone and the image would appear closer. The company is working towards producing its engineering samples of the lense by March 2015, which will be the first step towards mass production. To read more on DynaOptics click over to DigitalArtsOnline.

Facebook is banking heavily on your trust for the success of their new project–Moments. Facebook is reportedly in closed-beta (ie-Facebook employees) of one of it’s latest projects that focuses on super-private sharing between Facebook users. The interface is supposedly compiled of a few tiles, each of which represent a group of close family or friends. Upon selecting that group users can then share posts, images, articles, etc. with only the members of that group. The goal here is to make it easier for the user to share things with select groups than it currently is on the general Facebook app. While the project is still just that–a project–it’s an interesting idea and something that could gain traction in the developing the world of private sharing. In a world where personal-sharing giant, Snapchat continues to see success, could Facebook’s “Moments” be a viable challenger? To read more on Facebook’s latest project head over to TechCrunch.

This post originally appeared on the Carouel30 blog.

About the Author

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.


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