fbpx

Home » Tension High Between Advertisers and Ad Blockers at Mobile World Congress

Tension High Between Advertisers and Ad Blockers at Mobile World Congress

by | Feb 23, 2016

A panel discussion about ad-blocking at Mobile World Congress in Barcelona, Spain, showed just how high the tension is getting between advertisers, tech companies and ad blockers, reports Adweek.

The Adweek report, in part, added:

“Speaking to a packed room full of marketers, execs from Google, Shine, Nestle, AOL and Yahoo talked about why consumers use mobile ad blockers and what marketers can do to improve the quality of online ads. Much of the talk specifically revolved around mobile ad blocker Shine and how it is working with carriers to remove ads.

“Shine works with European carrier Three Group and Caribbean telco Digicel to power ad-blocking technology that consumers opt into. Unlike other blockers like AdBlock Plus, Shine does not “whitelist” specific publishers, meaning its technology blocks all smartphone ads.

“In the middle of the ad-blocking war are companies like Google, AOL and Yahoo that power millions of digital ads publishers rely on to make money.”

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Get more information by clicking on Capitol Communicator above.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *


Sponsors

Brand Creep

Total Immersion

CAPITOL COMMUNICATOR CAREER CENTER SEARCH RESULTS (JOBS IN MULTIPLE LOCATIONS)

MEDIA KIT

Recent Comments

Categories

Events

 

SUBSCRIBE