Home » Tech Talk – Our Weekly Tech Roundup | Nov. 26, 2014

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Tech Talk – Our Weekly Tech Roundup | Nov. 26, 2014

by | Nov 26, 2014

By Connor Hurson, Carousel30

Well, it’s the fourth week of November, so we all know what that means, right? It’s the same week that we all lick our lips and get ready to dig into one of the most glutinous days of the year–Thanksgiving! Despite the unwelcome stretch in our belts that comes as a result of the food-filled holiday, we couldn’t be more excited to close our computers and open our mouths this Thanksgiving. It’s for that reason that this week’s focus in the Weekly Roundup is… [drumroll please]… FOOD! Each of the following snippets and respective articles is, in some way, shape or form, related to food.

●     Tired of drinking the same beer or wine, but too afraid to try something new? Enter NextGlass, the newest mobile app designed to help you find a new wine (or beer) that you’re sure to like based on what you’ve tried and liked in the past. The app, where you create a profile and add in the drinks you like, will then tell you if a wine or beer is a match for you, simply based off scanning the label. Having friends over and you’re not sure what they like? Well, if they’re a user of NextGlass, you can scan a beer or wine, check the label against their profile and the app will give you an aggregate score for the people coming to your event! Learn more and get the download link at NextGlass’ website.

●     Looking forward to reclining by the fire and cracking a cold one? Well, consider making that proverbial “cold one” a Heineken, seeing as the big-time brewing company will be named Marketer of the Year at  the Cannes Lions International Festival of Creativity next year. Heineken, who has received recognition from Lions Festivals before, has been a leader in creative marketing, most notably perhaps with their “Legends” campaign, which features modern young men trekking through the city on outlandish adventures. So, as you sit with family and friends and watch some football (America’s second-favorite competitive sport, second only to eating) keep an eye out for these refreshingly creative Heineken ads.

●     Thanksgiving conversation can range from cramp-inducing laughter to cringe-worthy awkwardness. These are things that every group goes through, but one thing that has been a growing trend in recent years is where the conversation is taking place. Brands are taking more to social media than ever before to create and engage with consumers on Thanksgiving. Swanson, Butterball and Ocean Mist are just a few examples of brands that are taking a much more seasonal-based approach to marketing, many of which are using Thanksgiving as the focal point. Swanson for example is activating famous YouTubers to use their products in cooking videos. Butterball is using social platforms like Twitter and Facebook to answer real-time cooking questions and Ocean Mist is encouraging users to their meals and recipes on Instagram and Pinterest. Brands are pushing back from the table and pulling up to the desk when it comes to Thanksgiving marketing, and we for one couldn’t be happier. Check out the article over at the Washington Post.

●     As much as we may hate to admit it, Thanksgiving has (in part, at least) become the ultimate “Keeping Up with the Joneses.” From who made the best stuffing to how many people were at your table…T-Day can get competitive. One of the most competitive parts about Thanksgiving? The pictures. Millions of people across the US will snap and share pictures this Thanksgiving, and with so many pictures in the running, you can’t afford to just snap and send this year. There needs to be a process to getting the best Thanksgiving pictures possible–after all, that’s what it’s all about, right? Check out Yahoo Tech’s tips on how to take killer Thanksgiving pics.

●     What’s the most powerful tool a chef can have in their kitchen on Thanksgiving? A great set of knives? A top of the line oven? Sure, these are all good things, but this Thanksgiving all you really need to stay in control of your kitchen is..an iPad? That’s right. With MacWorld’s roundup of the top-five apps for Thanksgiving cooks, you’ll be ready to rumble (or is it gobble?) this Thanksgiving and crank out the best feast in town. Check out MacWorld for their list of Thanksgiving cooking apps optimized for iPad users.

This post originally appeared on the Carousel30 Blog.

About the Author

Greg Kihlström

Greg is an award-winning digital strategist, creative director, author and speaker. He is currently SVP Digital at Yes& (a Capitol Communicator Sponsor) as of Fall 2017 when Carousel30, the agency he founded, was acquired.He has worked with brands such as AARP, AOL, Booz Allen Hamilton, Choice Hotels, GEICO, Howard University, Marriott, MTV, The Nature Conservancy, Porsche, Toyota, United Nations and others. His work has won awards from the ADDYs, Webbys and others, been featured in books by HarperCollins and Rockport Press, publications such as Advertising Age, Communication Arts, Web Designer and Website magazine.He currently serve as VP of the American Advertising Federation (AAF) District 2, and as a Board Member of the Virginia Tech Pamplin College of Business Marketing Industry Mentoring Board (MIMB). He is Past President of AAF DC, and served on the National Board of AAF, Board of Trustees of the Trust for the George Washington Memorial Parkway, the Board of AIGA DC, and the Trust for the National Mall's National Advisory Board.


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