The Agile Brand Guide®: E-Commerce offers practical strategies from leading industry experts
The Agile Brand, a leading media and publishing company focused on marketing technology, customer experience, and digital transformation, announced the launch of its latest book, The Agile Brand Guide®: E-Commerce (2025 Edition). Curated and edited by Greg Kihlström, a recognized MarTech expert and host of the highly-ranked podcast The Agile Brand with Greg Kihlström, the book offers practical, actionable insights from industry leaders at the forefront of e-commerce.
Featuring a foreword by Kristin Schoenstein, Chief of Staff at eTail, the guide dives deep into the most pressing aspects of e-commerce, from foundational strategies and platform selection to advanced personalization and customer retention. It offers marketers, strategists, and digital commerce professionals the tools they need to not only keep pace but lead in a rapidly evolving digital landscape.
Contributors to the book include the following thought leaders:
- Matt Butler, Bonsai Data Solutions
- Mehdi Daoudi, Catchpoint
- Matt Ezyk, MPE Commerce Consulting
- Deanna Kaufman, Infios
- Ted Krantz, Interos
- Carlos Manalo, The Office of Experience
- Alex Sayyah, Aleran Software
- Riikka Söderlund, Katana Cloud Inventory
- Chad Solomonson, RDA
- Al Williams, BigCommerce
Readers will explore essential topics, including:
- The evolution and current trends shaping modern e-commerce
- How to build composable, scalable e-commerce infrastructures
- Strategies to drive profitable growth for both startups and established brands
- Cutting-edge approaches to personalization, customer experience, and loyalty
- Balancing performance marketing with building long-term brand equity
Kihlström, with extensive experience advising Fortune 100 companies on customer experience and marketing technology, brings together diverse perspectives to deliver a comprehensive view of today’s e-commerce landscape. “Our goal is to provide an actionable guide that helps marketing leaders understand how to leverage the latest technologies and methodologies to drive growth and deliver exceptional customer experiences,” Kihlström says.
The Agile Brand Guide® series, “recognized internationally, aims to empower marketers by focusing on critical decision-making across people, processes, and platforms. Unlike traditional textbooks or brief trend analyses, this guide offers in-depth, tested frameworks marketers can implement immediately.
“For those ready to transform their e-commerce initiatives from mere sales channels to robust growth engines, The Agile Brand Guide®: E-Commerce (2025 Edition) is a must-read resource, states a release.
The Agile Brand Guide®: E-Commerce (2025 Edition) is now available for purchase through major online retailers and directly from The Agile Brand Guide website.
