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Home » The Hatcher Group Announces Acquisition of Horne Creative

Capitol Communicator reports on Bethesda-based The Hatcher Group and its acquisition of Horne Creative Group.

The Hatcher Group Announces Acquisition of Horne Creative

by | Jul 31, 2021

The Hatcher Group, a full-service communications and marketing firm based in Bethesda, announced it has acquired the Horne Creative Group. According to the announcement, “the acquisition combines the talents of two purpose-driven firms and expands the scope of services Hatcher can provide to its growing portfolio of government, nonprofit, and foundation clients.”

The addition of Horne Creative, formerly based in Alexandria, Va., expands Hatcher’s team to more than 50 communications strategists, designers, digital experts, multimedia creators, event planners, writers, and earned and paid media staff. Hatcher now has even greater capacity to serve clients across all sectors, particularly state and federal government agencies.

“This is a unique opportunity to integrate like-minded teams and missions in pursuit of growth with a purpose,” said Amy Squire Buckley, left in photo, one of two partners who purchased Hatcher over two years ago. “We are both woman-owned firms committed to harnessing the power of communications to make the world a better place.”

Phyllis Horne, who launched the Horne Creative Group 28 years ago, was highly selective in looking for a home for her firm and the team that helped build it. “I chose The Hatcher Group because it is a great company with good people who share the values, work ethic, and dedication to creativity and quality that we are so proud of,” said Horne, who is retiring yet will remain a strategic advisor.

As part of the acquisition, Hatcher takes on managing the contract with the Federal Bureau of Investigation (FBI) to support the bureau’s recruiting efforts for Special Agent and Professional Staff. Horne Creative Group’s campaigns have attracted national media attention and significantly boosted FBI applications from targeted groups including minorities, women, and college students. “A big reason for the decision to go with Hatcher was its commitment to staff and clients,” Horne said.

Hatcher works with several state and national government agencies and nonprofit groups across its portfolio in the education, environment, public health, and equity and opportunity sectors. The Horne Creative team adds experience with the U.S. Department of Health and Human Services, Indian Health Services, and Social Security Administration. In particular, the acquisition bolsters Hatcher’s capacity around integrated large-scale paid media and employee recruitment campaigns.

“The acquisition process was very collaborative and has super-charged our capacity,” said Amy Fahnestock, a Hatcher partner, right in photo. “We are thrilled by the opportunity to strengthen our Hatcher team and leverage these combined talents to creatively serve purpose-driven organizations seeking to improve lives and communities.”

About the Author

Jeffrey Davis

Jeffrey A. Davis, APR has more than 25 years of news media and national public relations experience and heads J. Davis Public Relations, LLC, a PR and social media consultancy based in Baltimore. A three-time PRSA Maryland president, he serves as Baltimore regional editor for the Capitol Communicator and is co-founder of Podville Media in D.C. where he co-hosted the "Practically Social" podcast. He began his career as a reporter at daily newspapers in Ohio, New Jersey and at the Capital Gazette in Annapolis.

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