By Michael DeMos
CEO, The C-360 Agency
I can’t tell you how many times a day I look at my email and say, “This requires a phone call!”
Often when I do call, I hear surprise on the other end. “Wow, you actually call people!” Or I get the opposite of surprise: “I knew you would call.”
Some days it feels like talking on the phone is a lost art.
Relationships are the most important pillar of my life and business, and you can’t build either of them with email alone. While I love email for quick and simple items, I am not a big fan. There is so much that is lost in email, and it often feels so impersonal.
If a topic requires more than two sentences or two replies, I just pick up the phone. And that’s how I train my team.
We had a new client tell us last week that they hired an agency for a crisis PR situation, and the agency took three days to get back to them … and it was by email. Talk about not using the right tool for the job!
It’s one of the reasons that I like running a smaller agency with a select list of clients. While we don’t specialize in one industry, we do focus on clients who are interested in long-term, mutually beneficial relationships.
I have built my entire career on being responsive, which in turn builds trust and relationships. And my strongest tool by far is picking up the phone.
What do you think? My number is 443-289-0267
Mike DeMos is CEO of the C-360 Agency, based in Baltimore. The experienced C-360 team offers fractional CMO services, public relations and crisis communications; media planning and buying, including traditional and digital advertising; SEO (search engine optimization); SEM (paid search and display); website design and development; creative services, including graphic design and copywriting; social media (paid and organic); event planning; photography and videography. C-360 is a Capitol Communicator sponsor. For more information visit https://c-360.agency/