The Marketing Game with Josh Golden | Episode 1: Robb Lee, ASAE

Yes& has partnered with Capitol Communicator to create “The Marketing Game” video series. In The Marketing Game, Yes& challenges the D.C.-area’s best marketing minds to share their insights, instincts and industry info, over a classic strategic board game.

In this first installment, Yes& Senior Creative Director Josh Golden sits down with Robb Lee, Chief Marketing and Communications Officer at ASAE, to discuss the ups and downs of association marketing over a game of Chutes and Ladders. ASAE, or the American Society of Association Executives, unites organizations and individual association professionals to enhance and improve association management and leadership.

Want to play “The Marketing Game” with Yes&? CMOs and other marketing leaders should contact Paul Duning, Capitol Communicator publisher, at paul.duning@capitolcommunicator.com.

Yes&, a Capitol Communicator sponsor, is a performance-driven marketing agency designed to provide the depth, capacity, experience and expertise of a large communications firm, while retaining the agility, creativity, independence and spirit of a small business. The agency is based in the Washington, D.C. region and serves clients nationally. With specific expertise in healthcare, financial services, energy, transportation, real estate and homeland security, Yes& serves corporate, association and government clients with branding, digital, event production, marketing, public relations and creative services.  For more information about Yes&, visit http://www.yesandagency.com.