Yes& has partnered with Capitol Communicator to create “The Marketing Game” video series. In The Marketing Game, Yes& challenges the D.C.-area’s best marketing minds to share their insights, instincts and industry info over a classic strategic board game.
In this episode, Yes& Senior Creative Director Josh Golden sits down with three featured speakers from Capitol Communicator’s PR Summit DC over the hit-or-miss game of Battleship: Amy Greber, former Senior Director of Social Engagement at the American Red Cross, explains the importance of immediacy and engagement in the world of social media; Liz Caselli-Mechael, Digital Communications Lead at Nestle USA, shares some sweet insights into looking outside the box and listening to the consumer; and, Susan Waldman, Chief Marketing and Communications Officer of Meals on Wheels America, rolls into the game room to explain the importance of PR in your marketing effort and keeping your eye on strategy.
Want to play “The Marketing Game” with Yes&? CMOs and other marketing leaders should contact Paul Duning, Capitol Communicator publisher, at firstname.lastname@example.org.
Yes&, a Capitol Communicator sponsor, is a performance-driven marketing agency designed to provide the depth, capacity, experience and expertise of a large communications firm, while retaining the agility, creativity, independence and spirit of a small business. The agency is based in the Washington, D.C. region and serves clients nationally. With specific expertise in healthcare, financial services, energy, transportation, real estate and homeland security, Yes& serves corporate, association and government clients with branding, digital, event production, marketing, public relations and creative services. For more information about Yes&, visit http://www.yesandagency.com.
View past episodes of The Marketing Game:
- Episode 1: Robb Lee, ASAE
- Episode 2: Kerry Morgan, Booz Allen Hamilton
- Episode 3: Trevor Lynn, Social Tables