fbpx

Home » The Martin Agency Adds Sabra

The Martin Agency Adds Sabra

by | Dec 5, 2014

The Martin Agency in Richmond is the new ad agency of record for Sabra Dipping Co., reports the Richmond Times-Dispatch, and will handle strategic and creative development of ad campaigns for Sabra. It also will manage digital media campaigns and social media strategy.

The international hummus manufacturer has a major plant in Chesterfield County.

According to the Times-Dispatch story, Martin CEO Matt Williams said the agency’s proximity to Sabra’s factory was a frequent topic of  conversation during negotiations, but not the deciding factor.

“We have great experience and a great track record in the consumer package category,” Williams said. “And we love working with a fast-growing brand,” continued the report.

The Richmond-Times Dispatch also stated:

Williams said Sabra’s rapid expansion resembles that of Geico, a Martin Agency client that has been the fastest-growing automobile insurance company for a decade.

Sabra, a New York-based joint venture between Israel’s Strauss Group and PepsiCo Inc., opened a new wing at its Chesterfield plant in October and can produce 8,000 tons of hummus per month there.

A Sabra board member said the company wants the plant to be “the center of the Earth for hummus.”

(According to Adweek, the addition of Sabra comes three weeks after the agency lost the Cool Whip account.)

About the Author

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Sponsors

Brand Creep

What if we use an asterisk?

SEARCH FOR ADVERTISING, MARKETING & PR AGENCIES, PROFESSIONALS AND SERVICES

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.
CHOOSE AN AGENCY OR INDIVIDUAL DIRECTORY OR COMPREHENSIVE PROFILE PLAN.

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.CHOOSE AGENCY SELECT
TO REQUEST MORE INFORMATION & STREAMLINE RFPs

Find out more  Powered by COMMUNICATIONSMATCHTM

CAPITOL COMMUNICATOR CAREER CENTER SEARCH RESULTS (JOBS IN MULTIPLE LOCATIONS)

MEDIA KIT

Recent Comments

Categories

Events

 

SUBSCRIBE