The Telly Awards named MDB Communications as a Triple Gold Telly Winner in the 41 st Annual Telly Awards for three of MDB’s clients, Chevy Chase Trust, DC Lottery and Roy Rogers Restaurants.

The Telly Awards honors excellence in video and television across all screens and is judged by leaders from video platforms, television, streaming networks, production companies, including Dow Jones, A&E Networks, Hearst Media, ESPN Films, RYOT, Vice+ and Vimeo.

The announcement of the winners caps a year-long celebration of creators around the globe and across all screens. This year also saw the continued expansion of new categories to further the awards’ recent initiative to rebuild the honors for the multi-screen era. Last year, The Telly Awards attracted more than 12,000 entries from top video content producers, and  are below are the Gold Telly winners for three of MDB’s clients: Chevy Chase Trust, DC Lottery and Roy Rogers Restaurants.

Chevy Chase Trust: According to Richard Coad, MDB’s Chief Creative Officer, “Thematic investing is the antithesis of typical Wall Street Practice.  It embraces change and invests in themes that will prosper over time. It examines how the world is changing, determines which companies will be advantaged, and invests accordingly. Thematic Investing anticipates where the world is going, not where it has been.” With something this unique, it would have made no sense to create advertising for the idea of Thematic Investing that in any way resembled the
typical investment firm ad. So we created "un-advertising" in the form of this :60 TV spot which
runs nationally and regionally on broadcast, digital and OTT venues, including Meet the Press, Face the Nation and numerous PGA programs.

DC Lottery: The arrival of the year 2020 marked 100 years since the renowned “Roaring 20’s”. To capitalize on this, the DC Lottery launched the Roaring Cash scratcher with a dazzling :60 TV spot that takes viewers on a high octane ride through a series of doors in a hotel that open to excitement and opportunity. The TV spot launched on New Year’s Rockin’ Eve with Ryan Seacrest and on New Year’s Day college bowl games, as well as high-profile entertainment programming, such as The Golden Globes. The campaign was extended in Facebook and Instagram, as well as OOH venues, including digital billboards, bus shelters, METRO stations, Capital One Arena and Union Station.

Roy Rogers: We were inspired by the opportunity to invigorate this legendary brand and make Roy Rogers more appealing to a new generation, without losing the heritage that appeals to boomers. We found a common denominator in the traditionally good values that both audiences share, values that stem from Authentic Cowboy Heritage. ‘Giddy Up Your Taste Buds’ did just that, said Richard Coad, Chief Creative Officer for MDB. Viewers were entertained by this video in regional Cinema properties and on all social media channels.

CEO Cary Hatch said, “It’s always an honor to be recognized by the Telly Awards; winning three golds for three different clients’ brands is truly remarkable. The distinction of employing MDB’s creative firepower to advance our client brands is both humbling and very rewarding.”

To find out more about the Telly Awards, visit their website at

MDB Communications is a Capitol Communicator sponsor.

Leave a Reply

Your email address will not be published.