fbpx

Home » “Trump Bump” Makes Cable News “Red Hot” in January

“Trump Bump” Makes Cable News “Red Hot” in January

by | Feb 28, 2017

Viewership and ad spending for cable news have never been this strong months after a presidential election, reports Media Life Magazine, which added:

“Then again, there’s never been a president quite like Donald Trump, so perhaps that’s to be expected.

“Two months after Trump’s victory, cable news remains red hot, seeing big gains in ad spending as viewers continue to tune in to see what the next day will bring for the tumultuous Trump administration.

“The Trump bump continued on Fox News Channel, MSNBC and CNN last month, according to new data from Standard Media Index, which tracks 70 percent of national agency spending and models the rest based on trends.

“Cable news ad spending on the Big Three was up 31.2 percent in January compared to the previous year.

“MSNBC saw the biggest gain, up 49.2 percent, while Fox News was just behind at 34.2 percent.

“CNN, which does not feature the same partisan primetime chat shows as the other two, rose 19.9 percent.

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Get more information by clicking on Capitol Communicator above.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *


Sponsors

Brand Creep

Total Immersion

CAPITOL COMMUNICATOR CAREER CENTER SEARCH RESULTS (JOBS IN MULTIPLE LOCATIONS)

MEDIA KIT

Recent Comments

Categories

Events

 

SUBSCRIBE