The Washington Post launched The Lily, a new product aimed at millennial women.  The Lily will feature original and reimagined journalism from The Post that will live exclusively on Medium, Facebook and Instagram, reports The Post, which added:

The Lily will also have a twice-weekly newsletter, Lily Lines, delivering smart, highly curated news and features to readers’ inboxes.

“The Lily is already resonating on Facebook. We have more than 175,000 followers who are engaging with us. Our stories range from the latest on the health-care battle to a profile on a professor-turned-style icon,” said Amy King, editor of The Lily. “We hope The Lily will start important discussions and debate around stories like these and more.”

Led by King and deputy editor Neema Roshania Patel, The Lily will also feature work from outside contributors and influential voices as well as original graphics and videos produced by the Post.

 

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