The creative team of Think and WORK Labs collaborated to create and launch a new graphic identity and website for the Spurrier Group that demonstrates the agency’s broad scope of services.
The newly launched Spurrier website displays a real-time tally of consumer behaviors, including the ever-growing number of Facebook users, YouTube views and daily Google searches. These facts, aligned with the agency’s industry expertise and insights into today’s consumers and their spending habits, help to embody the Spurrier Group’s slogan: “We Know Stuff.”
Think, based in Richmond and headed by Creative Director Jason St. Peter, worked primarily on fully responsive website design and development as well as custom infographics; slider illustrations and artwork; animation integration; social media integration and WordPress development with CMS platform.
Led by Cabell Harris, the Richmond-based WORK Labs designed Spurrier’s new logo and oversaw implementation of brand development and other business identity work.
The new website is the latest step in a multi-stage transformation of the Spurrier Group’s image. Founder and CEO Donna Spurrier described the process as liberating the company from the confines of its original name which emphasized the company’s roots in media.
“When we were Spurrier Media Group, many people assumed we were just a media buying firm,” Spurrier said. “The reality is that we offer our clients insights and value from the beginning stages through the entire marketing and advertising process and our new branding and website explain all that we do for our clients. We are very pleased with the outcome of this creative collaboration.”
A Capitol Communicator sponsor, the Spurrier Group is a marketing partner dedicated to measurable ROI through research, strategy and media. The agency analyzes and then simplifies data to understand how to strategically reach and then motivate their clients’ target audiences. Spurrier Group’s research leads to customer insights that educate and inform the entire marketing process. Spurrier Group was recently ranked the seventh-largest advertising agency in the Washington, D.C., metropolitan region, and it is consistently listed among the top agencies in Richmond. For more information, visit www.spurriergroup.com