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Home » Marketing and social media content writers in “first wave” being replaced with tools such as chatbots, states WaPo

Capitol Communicator has a post by Greg Kihlström that AI's impact on business, particularly in the marketing world, cannot be ignored.

Marketing and social media content writers in “first wave” being replaced with tools such as chatbots, states WaPo

by | Jun 5, 2023

When ChatGPT came out last November, Olivia Lipkin, a 25-year-old copywriter in San Francisco, didn’t think too much about it. Then articles about how to use the chatbot on the job began appearing on internal Slack groups at the tech start-up where she worked as the company’s only writer, reports The Washington Post.

Over the next few months, continues The Post, “Lipkin’s assignments dwindled. Managers began referring to her as “Olivia/ChatGPT” on Slack. In April, she was let go without explanation, but when she found managers writing about how using ChatGPT was cheaper than paying a writer, the reason for her layoff seemed clear.

““Whenever people brought up ChatGPT, I felt insecure and anxious that it would replace me,” she said. “Now I actually had proof that it was true, that those anxieties were warranted and now I was actually out of a job because of AI.”

“Some economists predict artificial intelligence technology like ChatGPT could replace hundreds of millions of jobs, in a cataclysmic reorganization of the workforce mirroring the industrial revolution.

“For some workers, this impact is already here. Those who write marketing and social media content are in the first wave of people being replaced with tools such as chatbots, which are seemingly able to produce plausible alternatives to their work.

“Experts say that even advanced AI doesn’t match the writing skills of a human: It lacks personal voice and style, and it often churns out wrong, nonsensical or biased answers. But for many companies, the cost-cutting is worth a drop in quality.”

More here.

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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