The latest media market rankings are out and among the biggest changes are Dallas-Fort Worth overtaking Philadelphia as the No. 4 market and D.C. overtaking Boston at No. 8, notes Sports Business Journal’s Austin Karp.
According to the SBJ report: The top-three markets — N.Y., L.A. and Chicago — remain unchanged in the ranking (although N.Y. lost over 100,000 TV homes and L.A. lost over 69,000). N.Y. accounts for just under 6% of all U.S. TV homes, while L.A. is 4.6% and Chicago is 2.9%.
This TV season, the top-25 media markets in the country account for 49.4% of all U.S. TV homes.
In Texas, it was the Metroplex’s gain of over 134,000 TV homes that boosted it into fourth place over Philly, which lost almost 31,000 TV homes and sits at No. 5 overall. Meanwhile, the nation’s capital (the market includes Hagerstown, Md.) added almost 53,000 TV homes to jump to No. 8 ahead of Boston, which lost 21,570 homes from last year.
Just outside the top 10, Tampa-St. Pete jumped Phoenix to come in at No. 11, while Orlando-Daytona jumped Minneapolis-St. Paul to come in at No. 15. Other movement among major league markets included Pittsburgh passing Salt Lake City for No. 27, while K.C and Austin both passed a falling Columbus.
More here.
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