“Triopoly” Attracts Majority of U.S. Ad Spending in 2020

Google, Facebook and Amazon, collectively, attracted the majority of all U.S. ad spending last year, according to a provisional GroupM analysis published by The Wall Street Journal.

Based on WSJ’s report, Digital News Daily says that “Google is estimated at roughly $65 billion to $70 billion in U.S. ad revenue for 2020, Facebook at roughly $30 billion to $35 billion, and Amazon at roughly $15 billion to $20 billion, within a combined total of roughly $115 billion to $120 billion.

“The “Triopoly” grew their share of U.S. digital ad dollars to nearly 90%, from about 80% in 2019, GroupM estimates.

“The underlying trends, driven by heightened online time and ecommerce — as well as new-business startups — during the coronavirus shutdowns, include the platform’s ability to collect even greater amounts of user data and share it with advertisers, and improved ability to demonstrate return on investment, notes the article.”

More here.