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Home » Trump’s Campaign is “Ratings Rocket Fuel for TV News,” States LA Times

Lessons Learned from the Election: Are Advertisers Out of Touch?

Trump’s Campaign is “Ratings Rocket Fuel for TV News,” States LA Times

by | Aug 21, 2015

“Donald Trump’s surprisingly durable campaign for the 2016 Republican presidential nomination continues to be ratings rocket fuel for TV news,” reports the Los Angeles Times.

An hour-long interview with Trump on  CNN’s “New Day” by co-anchor Chris Cuomo drew 1.1 million in the 9 p.m. ET time slot, according to Nielsen. The audience is the largest for the cable news channel in that hour since April 28, when it covered the unrest in Baltimore, stated the LA Times, which added that Fox News also has seen what Trump can do to its ratings, as the channel’s Republican primary debate drew a record-setting 24 million viewers on Aug. 6.

According to the LA Times story:

Before the CNN interview aired, all three major cable news networks went live with a Trump news conference and “town hall” appearance in Derry, N.H. MSNBC and CNN saw a lift in their audience levels compared to earlier in the week, while Fox News, which typically leads in the hour, was about the same.

Trump also boosted the Sunday morning audience for NBC’s “Meet The Press” to its highest level since Feb. 9, 2014. NBC political director Chuck Todd interviewed Trump while he stumped in Iowa, the real estate mogul’s first appearance on the program as a candidate.

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Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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