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Home » What TV producers want from your spokespeople

What TV producers want from your spokespeople

What TV producers want from your spokespeople

by | Jul 14, 2022

In a recent survey conducted by D S Simon Media, 46 local TV news producers responded with the following:

  • 68% of TV producers prefer to interview a brand spokesperson, rather than a third-party expert when producing a story featuring a company
  • 76% prefer that the spokespeople be on-location or at a home/ office
  • 2% of stations prefer for guests to go to the studio
  • 80% of stations say that having your spokesperson on-location makes the segment more authentic.

“TV producers have already been moving towards a preference to interview spokespeople from a brand or non-profit, instead of a 3rd-Party expert hired by the brand prior to COVID,” says Douglas Simon, CEO of D S Simon Media. “That trend has only accelerated.”

 

How are stations acquiring the video for interviews? 83% use Zoom, 44% take satellite feeds, and 35% request that the spokesperson’s team send a video file of the interview for them to use. 91% of the producers reported that they will continue to use Zoom for interviews after the pandemic. That’s a 7% increase over last year.

About the Author

Capitol Communicator and sponsors host various guest postings on relevant topics of interest to the advertising, marketing, public relations and media professional community that Capitol Communicator serves.

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