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TV Stations Take Local News to the Web

by | Jul 14, 2015

Local TV stations are plugging one of the last major holes in mobile video: streaming their news to phones and tablets. The move presents yet another challenge to cable and satellite providers, which are grappling with the widespread online availability of content, reports Reuters.

This fall, continued the report, 112 U.S. stations will begin streaming live newscasts through an app called NewsOn, one of several planned “over-the-top” offerings delivered online without a pay TV subscription.

And Verizon Digital Media Services, which offers technology that enables streaming on a wide variety of screens, is in talks with owners of more than 300 affiliates that want to supply programming directly to consumers over the Internet, Ralf Jacob, chief revenue officer, told Reuters. Stations could use the technology to stream news or other local programming.

Local broadcasters, like cable networks, are trying to adapt to the changing preferences of viewers, who increasingly want to watch programs on their own schedules

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Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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