Two separate campaigns have been launched that are designed to ensure every American is aware there are vaccines they need to receive to help fend off COVID-19, reports MediaPost.
According to the post, “Pfizer and its vaccine partner BioNtech are uniting with an alliance of healthcare associations to raise awareness of its recently approved vaccine. This collaborative effort includes the American Nurses Association, National Black Nurses Association, American Pharmacists Association, The American College of Emergency Physicians, and the American College of Preventive Medicine.
“The “Because of This” creative, in collaboration with Mischief @ No Fixed Address and Dini von Mueffling Communications (DVMC), uses real people who provided personal footage to remind others it is because of intimate, interpersonal moments that we should all get vaccinated.
“There are four PSAs in the campaign, including one that documents an essential worker father saying goodbye to his toddler son to underscore the emotional push to sign up for the preventive treatment.
“Anchoring these spots is the message: “Science can make it possible. Only you can make it real.””
Separately, the Ad Council is teaming with partners to develop a national communications effort to increase confidence in vaccination against the COVID-19 virus. The coalition has raised $37 million of its stated $50 million goal, marking one of the largest public education efforts in history.