U.S. Ad Market Turns In Best March Ever, Reports MediaPost

In the first year-over-year comparison with a month impacted by the 2020 COVID-19-related ad recession, the U.S. ad market expanded nearly 25% vs. the same month last year, reports MediaPost. Importantly, continues the post, “it was the best March since Standard Media Index (SMI) began indexing the U.S. advertising marketplace, and it was up 7.2% vs. March 2019 — more than making up for any erosion in 2020.

“The data, which is processed from actual ad spending made by agencies representing 90% of actual U.S. ad spending, is deemed representative of the total U.S. ad marketplace, and it indicates that Madison Avenue has likely completely recovered from last year’s ad recessions, which lasted from March through July 2020, although there were downward blips in September and October, as well.”

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