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Home » U.S. Ad Market Turns In Best March Ever, Reports MediaPost

According to Capitol Communicator, U.S. Ad Market Turned In its Best March Ever, Reports MediaPost.

U.S. Ad Market Turns In Best March Ever, Reports MediaPost

by | Apr 21, 2021

In the first year-over-year comparison with a month impacted by the 2020 COVID-19-related ad recession, the U.S. ad market expanded nearly 25% vs. the same month last year, reports MediaPost. Importantly, continues the post, “it was the best March since Standard Media Index (SMI) began indexing the U.S. advertising marketplace, and it was up 7.2% vs. March 2019 — more than making up for any erosion in 2020.

“The data, which is processed from actual ad spending made by agencies representing 90% of actual U.S. ad spending, is deemed representative of the total U.S. ad marketplace, and it indicates that Madison Avenue has likely completely recovered from last year’s ad recessions, which lasted from March through July 2020, although there were downward blips in September and October, as well.”

More here.

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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