The results of an internal audit of the U.S. Army’s budget question the effectiveness of the hundreds of millions in taxpayer dollars the organization spends on marketing and advertising each year. Its conclusions call many of these programs “ineffective,” claiming that the majority do not justify the costs, reports Adweek, which added that ““An audit of our outreach efforts is not yet complete, and any comment on the findings would be premature,” said a spokesperson for the Army Marketing and Research Group, or AMRG, in response to a related query. The audit launched in 2016 during a still-ongoing competitive review for the Army’s marketing account, which could concern up to $4 billion in spending over a period lasting as long as 10 years, according to Department of Defense estimates.

“A series of U.S. government documents acquired by Adweek also appear to indicate a conflict of interest involving the AMRG and McCann Worldgroup, which has been the Army’s agency of record since 2005. A McCann representative deferred to the client for comment.

“This development follows an earlier Adweek report in which Department of Defense sources claimed that the review had been “compromised” due to allegations of an improper relationship between executives at AMRG and McCann. The Army leader in question, James Ortiz, was removed from his position, but remains employed by the U.S. government.”

You can read the full Adweek report here.

One Response

  1. Jim bunting

    My father and grandfather served in the army. I find this disgusting by both the army and the ad agency that is essentially stealing taxpayer money. Shame on McCann and this army office allowing this


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