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Home » U.S. Army’s Marketing Chief “Briefed Congressional Staff About Adweek’s Coverage of Ongoing Audit”, Reports Adweek

Omnicom Wins Multi-Billion Dollar U.S. Army Marketing Contract

U.S. Army’s Marketing Chief “Briefed Congressional Staff About Adweek’s Coverage of Ongoing Audit”, Reports Adweek

by | Feb 15, 2018

Staffers at the U.S. Senate and House Armed Services Committees heard from the new head of the U.S. Army’s in-house marketing division on the organization’s advertising efforts, an Army spokesperson confirmed and that meeting was prompted, at least in part, by Adweek’s recent coverage of those efforts, reports Adweek. Adweek  added that Eliabeth F. Wilson, “who assumed the roles of deputy assistant secretary of the Army for marketing and director of the Army Marketing and Research Group (AMRG) last November, delivered the briefing.

“Among the subjects discussed at the meeting were reports about an ongoing audit of the Army’s advertising program and claims that the unresolved pitch for its multibillion-dollar marketing contract has been “compromised” by a personal relationship between James Ortiz, director of marketing at AMRG, and a now former account director at its agency of record, McCann Worldgroup.

“During the week of 15 January, the Army provided a briefing on the status of the Army Marketing and Research Program to professional staff members of the Senate and House Armed Services Committees,” the Army spokesperson said.”

More here.

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