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Home » U.S. podcast ad revenue estimated to jump 47% to $2.1 billion in 2022

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U.S. podcast ad revenue estimated to jump 47% to $2.1 billion in 2022

by | May 13, 2022

U.S. podcast ad revenue is estimated to grow 47% to $2.1 billion in 2022, according to a report from the Interactive Advertising Bureau and consulting firm PwC, states MediaDailyNews.

It is projected, continues the report,  ‘that podcast ad revenue will tack on another 45% to $3.1 billion in 2023, and 37% more to $4.2 billion by 2024.

“In 2021, financial services represented the biggest advertising category with a 15% share, while retail direct-to-consumer and art/entertainment/media were also at 11%, followed by CPG at 8%; retail (brick-and-mortar/ecommerce) at 6%; and pharma at 5% as well as Telco. Automotive came in at 4%.

“Retail direct -to-consumer (D2C) had a lower share than in 2020 (19%), but volume increased.

“Automated advertising messaging — through dynamically inserted advertising — continued to rise to now comprise 84% of all podcast advertising, with 16% of advertising edited into podcast content after the fact.”

More here.

OF NOTE: Capitol Communicator has formed a partnership with The Agile Brand to extend upon its success of its podcast series to Capitol Communicator’s 200,000 annual users. The Agile Brand with Greg Kihlström has a monthly audience of 65,000. It features guests from some of the largest brands that are managing and adapting to change in marketing, customer data, customer experience, and other transformation initiatives. To learn more about the series and for advertising opportunities download our brochure.

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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