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Home » UK teens shun traditional news channels for TikTok and Instagram, states Ofcom report

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UK teens shun traditional news channels for TikTok and Instagram, states Ofcom report

by | Jul 22, 2022

More teenagers in the UK are turning away from traditional media outlets and getting their news from social media, new research from Ofcom has shown.

According to the BBC, the number of people consuming news content on TikTok “has increased from 800,000 in 2020 to 3.9 million in 2022

‘For the first time, Instagram is the most popular news source among younger people – used by 29% of teens in 2022 – with TikTok and YouTube close behind

“But print, TV and radio news outlets still dominate in older age groups.

‘The growth in news consumed via TikTok is being driven mainly by younger age groups – half of users consuming news on the platform are aged 16-24.

‘The number of people consuming news via the video sharing platform is now similar to the number using the Sky News website and app, Ofcom said.

‘TikTok users who took part in the study said they get more of their news from “other people they follow” (47%) than from news organisations’ own accounts (24%).

Ofcom is the government-approved regulatory and competition authority for the broadcasting, telecommunications and postal industries of the United Kingdom.

More here.

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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