Under Armour Files Federal Suit Against Skechers for Copying Look and Feel of Ads

Baltimore-based Under Armour filed a federal suit against Skechers, alleging the California-based shoe and apparel company violated copyright protections by copying the look and feel of its “Protect This House. I Will” ads — right down to the music, reports The Baltimore Sun.

According to the Sun, the suit, filed in U.S. District Court in Baltimore, says Skechers’ sports circuit training commercial “slavishly copies” Under Armour’s “highly promoted, successful, and recognized” ads.

The Sun’s story also stated:

“The Baltimore-based sports apparel and shoe brand asked the court to halt the Skechers commercials, and order its competitor to pay unspecified damages, plus profits Skechers received from the ad.”

You can see the Skechers spot in the Sun’s story.