Under Armour announced two additions to its senior management team, including a new head of global corporate communications.
Kelley McCormick, left, will join Under Armour in a newly created position as Senior Vice President of Corporate Communications, according to a press release. As a member of the company’s executive team and a direct report to Chairman and CEO Kevin Plank, McCormick will lead the strategic visioning and execution for UA’s global corporate communications including corporate media relations and employee communications. She will be based at the company’s global headquarters in Baltimore.
McCormick has successfully led complex campaigns for numerous corporate and non-profit organizations, according to the release. She has more than 20 years of high-level strategic experience in corporate affairs, brand and reputation management, and public policy initiatives for leading companies in the consumer packaged goods, news and entertainment, biopharmaceutical, and food and beverage industries. She was most recently managing director at SKDKnickerbocker, an award-winning strategic communications agency.
Under Armour also announced that Massimo Baratto will join as Vice President and Managing Director of its European business, reporting to Chief Revenue Officer Charlie Maurath.
“We are excited to add two talented senior executives to our bench, further strengthening our ability to build the Under Armour brand globally,” said Plank. “Massimo Baratto and Kelley McCormick bring unique combinations of strategic expertise and vision to their respective roles. I look forward to their leadership and contribution as we enter our next chapter of growth.”
According to her SKDKnickerbocker bio, McCormick’s experience includes building personal brands and helping individuals raise their profiles via social media, personal appearances, earned editorial and more. She was also a principal in SKDKnickerbocker’s women’s practice, advocating on behalf of women leaders and candidates, as well as some of the most high-profile causes and issues that matter to women.
Prior to joining SKDK, McCormick was an executive vice president at McBee|Gibraltar, where she worked on a variety of award-winning campaigns. Kelley previously worked at Qorvis Communications, where many of her clients focused on corporate social responsibility. She managed national campaigns at Weber Shandwick/Powell Tate. Prior to that, she worked at Ketchum Public Relations, where she was a member of the agency’s national media relations team. She holds a bachelor’s degree in journalism from the University of Maryland.
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