University of Maryland Medical System Wins Top Honor at 2024 AMA Baltimore MX Awards
The American Marketing Association Baltimore Chapter (AMA Baltimore) announced the winners of its 39th annual MX Awards on Thursday, October 10, recognizing outstanding marketing campaigns in the Baltimore area.
The University of Maryland Medical System (UMMS) took home the Grand MX Campaign of the Year award for its comprehensive content marketing program. UMMS’s multi-channel approach included a blog, podcast, consumer magazine, website, social media, and email marketing. The campaign saw a 25% email average open rate, over 60,000 podcast listens, and more than 5 million website visitors in fiscal year 2024. Additionally, their Live Greater podcast received a Platinum award from the eHealthcare Leadership Awards.
BGE and its agency, ICF, secured the Runner-Up Campaign of the Year for “The Match,” promoting BGE’s Appliance Rebate Program for ENERGY STAR® appliances. The campaign, which targeted audiences aged 25-45, generated over 1.6 million impressions, 24,123 click-throughs, and 22,467 website sessions.
Lebanon Seaboard Corporation and Planit Agency claimed the Second Runner-Up Campaign of the Year for their promotion of Preen Garden Weed Preventer. Their multimedia campaign, which included social media influencer partnerships, drove a 164% increase in impressions and 115% growth in website traffic year-over-year. The campaign reached over 1 million people, with 1.4 million video views and 539,000 engagements.
“Every year, the MX Awards showcase the incredible talent and innovation of the Baltimore marketing community. We are proud to “Amplify” our collective creativity and impact, celebrating the outstanding contributions that continue to elevate our industry,” said Keisha Clarke-English,
president of AMA Baltimore.
This year’s MX Awards introduced new categories, including Brand Awareness Campaign, Internal Marketing and Communications Campaign, Influencer Marketing Campaign, Content Marketing, and Website, Microsite, or Landing Page.
The winners were selected by a panel of 26 marketing professionals, including CMOs, national AMA leaders, agency executives, authors, and marketing academics from outside the Baltimore area.
To view the complete list of winners visit the AMA awards website.
The event was emceed by Tim “Chyno” Chin, local entrepreneur, community activist, and Emmy-nominated host of “Plate It, Baltimore.” In keeping with the goal of celebrating creativity and impact in Baltimore’s marketing community, this year’s theme was “Amplified.”
Photo via AMA Baltimore includes Dov Hoffman, Vice President of Sponsorship, Tim “Chyno” Chin, and Keisha Clarke-English, AMA Baltimore President
