Jamin Hoyle

Capitol Communicator is running a series of profiles of communicators in the mid-Atlantic. In this “up close and personal” profile, we feature Jamin Hoyle. Photography for this series is by Cade Martin; wardrobe styling by Pascale Lemaire for THE Artist Agency; and hair and makeup by Patti D Nelson and Janice Kinigopoulos for THE Artist Agency.

Jamin, please provide us with a short bio.

I’m the creative director at Global Thinking, the agency sister of the successful printing company, Global Printing. Since graduating from VCU Brandcenter in 2003, I’ve worked for clients, large and small, in some of D.C.’s best creative advertising shops. My work has appeared in Communication Arts, Lürzer’s Archive, the Art Director’s Club Annual and Print Magazine.

Are you involved in any other organizations?

I helped launch La Société Professionnel des Artistes, Rédacteurs et Méchants, an undercover collective that is loosely dedicated to silliness and creative mayhem in the communications industry. By day, the members all work at ad agencies around  D.C. and Baltimore. We meet informally and too infrequently. But, on the whole, I’m not much of a joiner. My ambition has always come from feeling a little bit like an outsider – and a lot of creative people feel the same way. That irony is not lost on me.

What are the things you are most proud of?

I’m proud to have the capacity to sit by myself and make attractive, funny, interesting things with my hands – a greenhouse, puppet eyes, a haunted storybook cardboard castle costume, eggs, pancakes, logos.  And, I’m proud of  my wife and kids who are the batteries that keep me running. I like showing off personal and professional accomplishments, but I’m a little bashful about it. I can talk your ear off about my brilliant and beautiful wife and kids though.  Marry well, friends!

Who were your personal role models?

I am very, very fortunate. By any measure, my parents are both hugely successful. My mother is an artist who designed the house I grew up in. When I was eighteen, she went to Russia for a month and came home with two adopted daughters. She is tirelessly organized. She teaches watercolor classes. She raised four children and she is an advocate for mental health awareness. My father took an unconventional path to success. He’s a nationally-recognized accounting professor who’s started several companies and sold them. He writes textbooks. He blogs. He’s a chef and a gardener and a photographer – and a mentor to hundreds of current and former students.

Did your parents offer professional advice that helped you in your career?

My mother always told us it’s not bad to make a mess, it’s just bad not to clean it up. There’s a lot of implied freedom and responsibility in that. My father taught us that there’s no point in doing anything for very long if you don’t enjoy it – but if you do enjoy something, work like heck at it.

What professional advice do you have for others?

Here are four things for people to consider:

1. We work in an industry where people pay us to be creative all day. Our colleagues are the funniest, smartest, most diabolically passionate professionals in the country. If it’s not fun, something’s wrong.

2. Cultivate relationships and trust. Be nicer than you have to. Look for ways to help other people out. Communicate better.

3.  Stay away from stock photography. Shun the expected solution. Make your own art.

4. If you’re a designer or an art director, draw. Draw. Draw. Draw. Draw. Draw. Draw!

What advice do you have on what’s appropriate attire for your organization?

The majority of our organization works in a factory setting, so safety and comfort are the biggest considerations. For the rest of us, that means the dress code is pretty laid back. I think a good rule of thumb is to dress a little better than what is expected of you. For me on most days, that means two matching socks.

Where do you buy most of the clothes you wear to the office?

I am a terrible consumer. For years in college and afterwards, I got all my clothes at thrift stores. As a result, I have a hard time bringing myself to pay retail for anything. I buy jeans and dress shirts at Target and I get t-shirts online. I actually inherited a lot of sweaters from my grandfather. Most of the rest of my clothes are Christmas and birthday presents.

Is there anything else you would like us to know about you?

Two things. I was a 19-year-old sophomore when I dropped out of the Harvard of art schools, the Rhode Island School of Design. I left for a myriad  reasons, but the chief symptom was a self-destructive creative identity crisis. It was a bit like making the Olympic team but psyching yourself out of competing. A strong undercurrent of my professional life since then has been the effort to come to terms with that early defining failure. It’s been great motivation when it hasn’t been completely debilitating. I still have work to do.

Second, I get a lot of inspiration from the things I loved in my childhood. But I don’t go in for nostalgia; the past should stay in the past. I just want to work on things that make me feel the way I felt when I was a kid. I go in for wonder. I go in for joy. I go in for cleverness. And spookiness and enchantedness and imagination and whatever the word is for the feeling you get when curiosity is rewarded. Most of us have the opportunity in life to choose between the dark and the light. I go back and forth, but when I can, I choose the light.

And, finally, where does the name Jamin come from?

Jamin is short for Benjamin, which is my secret given name.


(Check out our other “up close and personal” profiles on Capitol Communicator, www.capitolcommunicator.com)

About The Author

The only child of a university art professor and freethinker mother, Cade Martin grew up surrounded by shapes and images. His love of art grew out of summer vacations filled with trips to galleries, museums and art studios. At home he often found himself around the dinner table with an eclectic cast of characters – sculptors, writers and painters. They paraded through his childhood, shaping his art foundation and forming his appreciation for the candid beauty found in people from all walks of life. Cade’s been chasing characters ever since. He seeks out their stories-told through the architecture of their faces or the costumes they wear-whether he’s on a commercial production or setting up an Avedon-like photo booth at Comic Con. They are the heroes in his pictures. His thirst for capturing adventures took its hold while shooting stills on movie sets and then as a photographer for National Geographic covering the railways of India. And it is that sense of adventure that Cade brings to his productions elevating the ordinary to the extraordinary with a cinematic touch. It’s not just a picture. He’s committed to the experience, building beautiful environments and, sometimes for his portraits, simply building trust. A talented storyteller, Cade splits his time between the East and West Coasts creating images for editorial, advertising, fashion, and lifestyle clients

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