Idfy Perez

Idfy Perez

Capitol Communicator is running a series of profiles of communicators in the mid-Atlantic.  In this “Up Close and Personal” profile, we feature Ifdy Perez,community manager at AddThis. Photography for this series is by Cade Martin; wardrobe styling by Pascale Lemaire for THE Artist Agency; and hair and makeup by Patti D Nelson and Janice Kinigopoulos for THE Artist Agency.

Ifdy, tell us a bit about yourself.

I’ve been a community manager for a few years – I help manage a brand’s social profile to actively engage with its audiences – and now I’m with the team at AddThis. Before the social world, I was in the nonprofit world, wearing many different hats at the COPD Foundation, a health-care organization working to improve the lives of people affected by COPD.

Are you involved in any other organizations?

My husband and I volunteer at a food pantry at our church, packing and delivering food to those in our community who could use a hand.

What are the things you are most proud of?

My personal proud moment was when I changed the speakers out of my old ’93 Geo Prizm all by myself. But I have to say I’m most proud of the accomplishments of the great people that surround me. My husband hunkers down and pushes through adversity to make things happen. My closest friends find reasons to keep smiling amidst setbacks. These guys make me proud and give me the juice to keep going. And, I’m really proud of my parents – my dad was a pastor in Cuba during a time when organized religion was seen as a threat to the new government – and they stood for what they believed in the face of persecution.

When did your parents leave Cuba?

They left in the early ’80s for Spain and I was born in Florida a few years after. We came to Maryland when I was three-months-old and grew up here until I left for college.

Who were your personal role models?

Mom, dad and Jesus Christ.

Did these role models offer advice that helped you in your career?

My parents didn’t give me the choice to skip college. In a community that was pretty “machista” – a belief in the supremacy of men over women – my parents were the first to defend my drive for becoming independent. And looking to the person that was Jesus Christ, I learned to keep true to myself regardless of the pressure I got from those around me.

What professional advice do you have for others?

Although peer feedback can be good, it can be demoralizing, especially if you work in competitive environments. So put blinders and ear plugs on if that’s what’ll keep you focused.

What advice do you have on what’s appropriate attire for your organization?

As long as it’s not something you regularly sleep in or would wear at South Beach, it should be ok. Oh, and ideally it wouldn’t smell!

Where do you buy most of the clothes you wear to the office?

My favorite boutique is Francesca’s! I can’t say there’s any other place I’d regularly shop at.

Is there anything else you would like us to know about you?

I’m a big literary fiction reader, short-story writer, own a cattle dog (though no cattle), and have a survival plan ready for the zombie apocalypse. (“Come with me if you want to live!”)

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