Jaclyn South


Capitol Communicator is running a series of profiles of communicators in the mid-Atlantic. In this “up close and personal” profile, we feature Jaclyn South, business development project manager at Fixation Marketing.  Photography for this series is by Cade Martin; wardrobe styling by Pascale Lemaire for THE Artist Agency; and hair and makeup by Patti D Nelson and Janice Kinigopoulos for THE Artist Agency.

Jaclyn, please provide us with a short bio.

Though my career in marketing officially started not too long ago, the real love for our industry grew from working almost seven action-packed years on the front lines of retail management. Fortunately, my affinity for consumer behavior and client relationships has helped me become the business development project manager at Fixation Marketing, which I owe a lot to my mentors in retail.

I’m originally from Manchester, NH, but spent the better part of my early 20s in the Boston area. In 2013, I moved to the D.C. area to be with my soon-to-be husband and begin a new life in the nation’s capital. So far, I’m a fan!

Are you involved in any other organizations?

I belong to the DC Ad Club – which I love! – and the International Association of Exhibitions and Events. I also offer pro-bono social media consulting to non-profit organizations through Catchafire.org, an organization that connects professionals who volunteer their services to assist non-profit organizations save funds and grow their exposure.  I’m also incredibly committed to the DC start-up community. I have a lot of friends that are entrepreneurs and tech start-up gurus. I value their friendships and input very much.

What are the things you are most proud of?

There are three that come immediately to mind: My fiancé and his ever-growing support; our record collection; and, I’m very proud of how far I’ve come, professionally and personally, in the past three years. A lot has changed for me, but in amazing ways.

Who are your personal role models?

Aside from my mom, to whom I owe a lot, my long-term personal and professional mentor is Julia Macario, the general manager of Banana Republic in Burlington, MA. When I was a merchandise presentation supervisor, I needed someone to mold me into a great manager, someone to confide in when I didn’t know how to handle certain situations. I call her my “Mama Bear.”  In my current role at Fixation Marketing, there is such a sense of community and caring for each other that pretty much everyone there is a mentor! But to be more specific, the two people that have really helped me transition into the MarComm industry and release my creativity are our Vice President & Managing Director Sharyn Collinson, and Creative Director Rosser Clark. They’re really invested in the personal success of everyone at Fixation Marketing.

Did your role models offer professional advice that helped you in your career?

I don’t think this is technically advice but a few years back, during the holidays at Banana Republic, a woman came in and was rather upset about not being able to return an item. I had just started my career in retail at this point so Julia stepped in to help with the situation and demonstrated to me the power of authentic listening. Her empathy towards the customer’s situation allowed the customer to feel validated and understood as opposed to just getting what she wanted. The customer walked away from the experience a more loyal customer who felt valued as opposed to someone who just “won” their argument. Julia’s actions were about making a difference not just handling a transaction.  More recently, at Fixation, I was having difficulty dealing with a certain project and Sharyn, in true Sharyn form, gave me the “tough love” that she knows I respond to so well. I can always count on her and Rosser for that.

What professional advice do you have for others?

Do what makes you happy. I am fortunate to have figured this out early in my career. I am happy to say that marketing is where my heart is. Once you find what makes you happy, everything else seems so easy.

What advice do you have on what’s appropriate attire for your organization?

Well, to be honest, we keep it pretty casual at Fixation. We want everyone to be themselves and feel comfortable, which includes being able to wear jeans on days other than Friday! However, we know the drill when a client comes in.

What are the places you buy most of the clothes you wear to the office?

Oh! Great question. Because I spent so much time in retail working for brands like Banana Republic, Gap, JCrew and Madewell, those are my number-one stops for new jeans or sweaters. But my greatest accessories, like scarves or jewelry, come from secondhand stores.

Is there anything else you would like us to know about you?

I am wild about music! My fiancé and I actually met because of our similar interests in music.


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