Capitol Communicator is running “Up Close and Personal” profiles of communicators in the mid-Atlantic. In this profile we feature Jeaneen Andrews-Feldman.  Photography for the series is by award-winning Cade Martin, wardrobe styling by Pascale Lemaire and Sybil Street for THE Artist Agency; and hair and makeup by Patti D Nelson, Janice Kinigopoulos  and Lori Pressman for THE Artist Agency.

Jeaneen, please provide us a short bio.

I’m Chief Marketing and Experience Officer at SHRM (Society for Human Resource Management) and I literally have the best job!  At SHRM, I’m responsible for conceptualizing and implementing our global brand and market strategy as well as shaping a more member/customer centric experience. We have over 300,000 members and we impact the lives of more than 115 million workers and families globally.  The work we are doing is exceptionally important and frankly, as you listen to the news each day, much of what you hear has to do with work, the worker and the workplace.  This is such an exciting time for us and for me personally.

I’ve spent about 30 years in marketing and business development roles in both b2b and b2c organizations including AT&T, Sprint, CEB (now Gartner) and Merkle, a performance marketing agency.  During the early 2000’s in the height of the internet boom, I was the cofounder of two start-ups, one of which was sold to AES, Inc.  Those were exciting times for marketers and just an incredible learning experience.

What are the things you are most proud of?

On a personal level, I’m most proud of my family.  My husband is an incredible father and partner and often my sounding board for ideas.  As a parent, it has been so exciting watching my children grow up, become independent thinkers and most importantly, following their dreams and I’m enjoying every minute of it.  Professionally, I love seeing colleagues that I mentored or managed and being able to see them progress in their careers.  I feel very lucky as I’ve worked with some very exceptional people and they know who they are!

Who are your personal role models?

A bit of a cliché but my first role models were my parents.  Later, as an adult starting out in the workforce, I remember searching for women in leadership and quite frankly, at that time there were very few.  But I did get the chance to work with some exceptional leaders, both men and women, that mentored me and provided me with growth opportunities early in my career that served to shape the manager, marketer and leader that I am today.

Did your role models offer professional advice that helped you in your career?

I was probably in my late 20s and working for AT&T when one of my bosses told me during a performance/career planning discussion that he could facilitate introductions, give advice and generally coach me but that I had to ‘own’ my career.  I’ve carried this with me through the years as I have found it to be empowering and I always thought it was great advice.  Over the years, I’ve shared this with several people that have worked for me as well.

What professional advice do you have for others?

My main piece of advice for young professionals today would be to simply work on what excites you.  Choose the kind of work that will enable you to get up every morning with a smile and the energy that will allow you to make a difference in whatever you do each and every day.

 What’s on your Spotify and Pandora playlists?

Coming from New Jersey, I have to listen to Bruce Springsteen!  And, let me give a plug to Springsteen on Broadway, it was on my bucket list and it did not disappoint!  But my list includes Fleetwood Mac, Crosby, Stills & Nash and James Taylor to name a few.  I tend to like different kinds of music depending on my mood and atmosphere, but I often go back to my roots and songs I listened to years ago.

What’s your favorite restaurant?

My all-time favorite restaurant is Jacques’ Brasserie.  It is tucked away in Great Falls, Va, offering an intimate atmosphere and simply amazing food.  And, I can always count on running into neighbors and friends that I don’t get to see very often with my busy schedule.

Is there anything else you would like us to know about you?

I love the beach, it is my happy place!  The waves crashing to the shore, watching the sun rise and making memories.  And, that is where I get to relax and let those creative juices flow.

 

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