Capitol Communicator is running “Up Close and Personal” profiles of communicators in the mid-Atlantic.  In this profile we feature Judy Markoe.  Photography for the series is by Cade Martin.wardrobe styling by Pascale Lemaire and Sybil Street for THE Artist Agency; and hair and makeup by Patti D Nelson, Janice Kinigopoulos and Lori Pressman for THE Artist Agency.

Judy, please provide us a short bio.

I’ve worked largely with non-profit institutions and universities – with a short stint in commercial real estate. I am CEO and Brand Champion for my own consultancy, Big Picture Marketing Consulting in Washington, D.C.

Are you involved in any other organizations?

I just completed my sixth and last year on the Board of Directors for CFRE International, the organization that credentials fundraisers.  As Past President of the Advertising Club of Metropolitan Washington (now the American Advertising Federation DC) (AAFDC), I just completed my sixth year on the current Board of Directors of AAF DC.  In addition, I am the Chair of the newly reorganized AAF DC Foundation.

For the American Lung Association,  I’ve lobbied both national and DC governments and participate on an Lung Cancer Advisory group. For  Free to Breathe, I’ve raised funds for lung cancer research through their Yogathon.

What are the things you are most proud of?

First, having staff throughout my career tell me I am the best supervisor they’ve ever had. Second, as Vice President for Marketing and Communications at the American Association of University Women (AAUW), I led the campaign, Shortchanging Girls, Shortchanging America, which changed the way girls are taught in schools, helped rebrand AAUW and increased membership by 60%. Third, I worked with college students to make decisions based on data/what was right—not what was best for them personally.

Who are your personal role models?

My parents taught me a love of art, presuming the best and living life positively. I had a teacher who taught me to view topics from a full perspective;  another who taught me to really observe. And an advisor helped me understand that one shouldn’t be intimidated by others’ positions or accomplishments—that we are all the same.

What professional advice do you have for others?

Most people are trying their best; if you feel at odds with someone, try to find your commonalities and start from there.

What’s on your Spotify and Pandora playlists?

Jazz, blues, old standards, swing and country swing.

What’s your favorite restaurant?

We have so many outstanding restaurants in this region, it is difficult to choose one. I won’t pick the high-ranking restaurants at the top of every list, but those who we go to regularly. Considering ambiance and quality, some favorites are the Tabard Inn, Raku/Rakuya, Annie’s Steak House, Le Diplomate and Barcelona.

Is there anything else you would like us to know about you?

I love working with others in the creative process. I’ve had a varied career: Besides my love of marketing and advertising, I used to produce large concerts, fine arts, lectures and conferences. I am a photographer, have taught all types of dance and, at one time, I considered dance as a career.



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