Sherri Green

Sherri Green

Capitol Communicator is running a series featuring profiles of communicators in the mid-Atlantic.  In this “Up Close and Personal” post, we feature Sherri Anne Green, director of marketing at LMO Advertising in Arlington, VA. Photography for this series is by Cade Martin; wardrobe styling by Pascale Lemaire for THE Artist Agency; and hair and makeup by Patti D Nelson and Janice Kinigopoulosfor THE Artist Agency.

Sherri, please provide us a short bio.

I am the director of marketing for LMO Advertising, the largest advertising agency in the D.C. area, and lead the organization’s marketing; as well as help lead the business development efforts. During my tenure as director of business development, a position I held prior to my current one, the agency grew from $138 million in annual billings to $181 million, rising from number five to number one on Washington Business Journal’s list of largest ad agencies in the D.C. area.

What else are you up to?

I’ve just finished a three-year term as president of the D.C. Ad Club and a two-year term on the American Advertising Federation (AAF) national Board of Directors. I was recently elected to the AAF District 2 Executive Board, appointed to the inaugural D.C. Board of Directors for the Jefferson Awards and I’m on the Rosslyn Business Improvement District’s Board of Directors. In addition, I’m a frequent industry speaker and guest lecturer, having been featured at Howard University, the George Washington Women in Business Conference, and Georgetown University among others. Finally, I’m on the ADWKDC Steering Committee, was awarded one of the inaugural 50 on Fire Awards from InTheCapital and was named the AAF Division I President of the Year.

What are the things you are most proud of?

Three things come immediately to mind: First, being part of LMO’s growth during the past 16 years; second, leading the DC Ad Club to their only Club of the Year designation; and, finally, seeing my team excel.

Who were your personal role models?

I’ve had many from friends, to industry colleagues, to family members and bosses. It’s hard to single one out, as so many people have helped to inspire and influence my career and life.

Did your role models offer professional advice that helped you in your career?

It was more than words; they provided advice by being good examples. They led and trained me by doing, rather than giving me lines of advice, and I learned a lot by watching and mirroring their actions.

What professional advice do you have for others?

Here are four things to consider:
– It is ok to be human at work;
– Seek an answer before you ask for one;
– Ask “what’s next”; and,
– If you leave an organization, be gracious on your way out.

What advice do you have on what’s appropriate attire for your organization?

On most days, we are creative casual. We’ve worked hard to create a destination for our staff (not an office) and encourage people to be professional, yet comfortable. In our public spaces, we encourage sitting in beanbags and on ottomans (we call tribbles) so removing the stuffy factor in our dress complements our space and work style.

What are the places at which you buy most of the clothes you wear to the office?

Fashion for me is fun and a reflection of my personality, mood, and energy, so I shop all over! I often shop at Club Monaco, Gilt, The Outnet, Bloomingdales, Cusp, and J. Crew.

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