iStrategy Labs (ISL) has been named the sole social media agency of record for Volkswagen Group USA. The deal follows only six months after ISL also signed William Grant & Sons, an independent distillery that boasts liquor brands like Balvenie whiskey, Sailor Jerry Rum and Hendricks Gin, reports DC Inno. The company, which currently employs 83 professional designers, developers and strategists, has also worked with the likes of Facebook, Red Bull and XGames, stated DC Inno.
Edelman’s D.C. office added Caitlin Hayden as a senior VP in its media and technology unit, reports O’Dwyer’s. Hayden was former spokeswoman for the National Security Council and special assistant to President Obama.
Frost Miller in Bethesda has been selected by NAMA, the association that represents the $25 billion U.S. vending and refreshment service industry, to update its 80-year-old brand. NAMA serves more than 1,250 member companies—including many of the world’s most recognized brands—and provides advocacy, education and research for its membership. For the current portion of the project, Frost Miller will be involved in brand assessment followed by rebranding recommendations.
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