Advertising

Updates from Martin Agency & JPA Health Communications

Guest ColumnistJanuary 6, 20151 min read

Ferrero USA has tapped Richmond’s Martin Agency as U.S. creative agency of record for its Tic Tac Mints brand after a six-month review, reported Advertising Age. The agency will handle strategic and creative duties for Tic Tac, which spent about $13.6 million on measured media in 2013, according to Kantar Media, continued the AdAge report, which added that the incumbent, Merkley & Partners, had handled Tic Tac since 2004. It remains Ferrero’s agency of record for Nutella.

GenSpera, a San Antonio-based biotech company that develops therapeutics for the treatment of cancer, has named JPA Health Communications as its public relations agency of record. D.C.-based JPA will handle GenSpera’s external communications for the company and its investigational agent mipsagargin, currently in Phase II clinical development for patients with liver and brain cancer.

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