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USA TODAY launches brand campaign in recognition of 40th anniversary

USA TODAY launches brand campaign in recognition of 40th anniversary

by | Jul 14, 2022

USA TODAY, part of Gannett Co., Inc., has launched its ‘To the point’ brand campaign, in recognition of the 40th anniversary of USA TODAY which was first published on September 15, 1982. ‘To the point’ pays homage to the publication’s signature style of concise, approachable, and expert-driven journalism that serves as the nation’s source of clarity, empowering audiences.

USA TODAY introduced color to the newspaper industry, states a release, along with infographics and popular culture stories reflecting the people, places and perspectives of the nation. The brand has continued the legacy of innovation on digital platforms with immersive experiences and Augmented Reality (AR) reaching approximately 100 million people monthly.

The release adds that USA TODAY “is rooted in trusted journalism and the premise that news should be easy to consume while ensuring readers are more informed. USA TODAY is introducing several features to the digital and print experience which include written and visual explainers, “What We Know” stylized stories, live blogs, listicles, and key point summaries within select content. Additionally, the USA TODAY native app user experience will be optimized with features including a “For You” front, “Hear This Story” and “Follow” topics. These attributes will help define news consumption for the next generation of USA TODAY readers and subscribers.

USA TODAY debuted the ‘To the point’ brand campaign, in collaboration with Schafer Condon Carter. The campaign will feature ads on Gannett owned and operated channels, social media via TikTok and Twitter, USA TODAY’s streaming TV channel and out of home displays in key markets.

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