Home » Viewers Under 35 Continue to Leave Traditional TV, Concludes New Data from Adobe Digital Insights

Capitol Communicator reports that data "is the oxygen breathing life into TV advertising" states an Andy Brown post on AdExchanger.

Viewers Under 35 Continue to Leave Traditional TV, Concludes New Data from Adobe Digital Insights

by | Sep 15, 2017

“The data also tackles the idea of binge watching, watching most of a series at once, with 50 percent of respondents age 13 and 22 preferring it to traditional viewership patterns (such as one episode per week).

“Traditional televisions still reign as the preferred viewing device, with 75 percent preferring a TV screen to a laptop.

“Another key takeaway for broadcasters involves social media, with over 50 percent of consumers under 35 consuming the majority of their news through social media, instead of TV or traditional news platforms. Social media is also a dominant source for sports news with 15 percent of respondents noting their “primary use of social media is to post about sports.”

“Facebook ranks as the most common platform for daily news across all groups, beating out the likes of Twitter and Reddit. Facebook continues to capitalize on this by expanding its ecosystems, such as with Facebook Live and Watch, its new video search and discovery platform.

“The usage of social media for news is only expected to rise among those under 35, especially as platforms work to further create tools aimed at creation and monetization.”

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