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Home » The Martin Agency Adds Virginia Tourism Corp

Capitol Communicator has a report that The Martin Agency adds three accounts without pitching them.

The Martin Agency Adds Virginia Tourism Corp

by | Dec 21, 2017

Virginia Tourism Corp. selected Richmond-based The Martin Agency as its advertising agency of record, reports the Richmond Times-Dispatch, which added that the agency was selected “after a competitive bidding process that attracted more than 20 applicants.

“It’s familiar territory for the Richmond-based agency, which invented the enduring Virginia is for Lovers slogan in 1969 and which has done creative work for the state tourism division over the years.

 ““The Martin Agency is known for representing global brands,” said Rita McClenny, Virginia Tourism president and CEO.

““The award is about engaging the best and most progressive agency to bring greater success and awareness to the Virginia is for Lovers brand globally. And they have a highly regarded creative team at Martin,” McClenny said.

“The multimillion contract award is for 18 months with four, one-year options to renew. The award was made Dec. 15, and the contract term starts Jan. 1.”

You can read the full story here.

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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