Visit Baltimore Launches Safe Travel Campaign
Visit Baltimore, the official destination sales and marketing organization for Baltimore, has launched its safe travel campaign encouraging those along the I-95 corridor and in the Greater Baltimore region to safely explore Charm City this fall and winter. The campaign launched November 16.
Supported by a $5 million investment from the City of Baltimore, the campaign includes television, print, radio, billboards, direct mailings and online advertisements. The campaign will conclude by end of year and is made possible by federal stimulus funds from the 2020 CARES Act, which is specifically aimed at scaffolding COVID-19 recovery efforts and supporting the industries hardest hit by the pandemic.
Visit Baltimore partnered with local creative agency TBC to produce the campaign, which features the following businesses:
- Baltimore Museum of Art
- B. Willow
- Creole Soul
- Doubledutch Boutique
- National Aquarium
- R. House
- Reginald F. Lewis Museum
- Sagamore Spirit Distillery & Sagamore Pendry Baltimore
- Taharka Brothers
- The Wine Collective
The campaign creative features health precautions in place at local businesses to enhance the health and safety of visitors and guests. In addition to promoting mask-wearing, the campaign encourages visitors to practice social distancing and other safe practices for navigating the city. Audio in the campaign features employees from the highlighted businesses and the voice-over is narrated by Baltimore writer, spoken word artist and speaker Kondwani Fidel.
To learn more about tourism in Baltimore during these unusual times, please visit baltimore.org/covid-19-updates-resources/
