WaPo’s Creative Group Wins Digiday’s 2022 Media Award for Best Brand Partnership
The Washington Post Creative Group won Digiday’s 2022 Media Award for Best Brand Partnership for its collaboration with AT&T Business, which illustrated technology’s ability to enhance media coverage and sustain businesses, particularly amidst challenges brought on by the global pandemic. Digiday’s annual awards recognize the companies, campaigns and creatives revolutionizing media and marketing.
“With its content reaching more than 1 in 3 opinion leaders, the partnership encompassed tech integration into Post journalism, branded content, and live video coverage from the newsroom with branded attribution. AT&T and The Post broke the boundary of standard advertising to integrate AT&T 5G technology within four multimedia news stories. The Post has used AT&T’s Global Video Services to cover highly consequential news events, including the 2020 presidential election, multiple space launches and the funeral of Ruth Bader Ginsburg. The Creative Group further amplified this technology partnership by chronicling it in a robust series of branded content, telling the story of how 5G technologies power innovative storytelling, states The Washington Post.
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